# Dani Tesler

> Dani Tesler, product designer for B2B SaaS, marketplaces and 0→1 products. Case studies from Oktopost, Comeet, Scalez, SMSEdge and Dojohome.

As a product design expert, I help startups turn complex ideas into clear, scalable products — from early MVPs to mature platforms. I focus on design strategy, user flows, and interfaces that stay simple without losing depth. My path started modding Warcraft and StarCraft, where I first learned the power of iteration and teamwork. I bring that same mindset to product design, design systems, and UX consulting today.

Dani Tesler is a product design specialist working with startups and B2B SaaS companies on product design, information architecture, design systems and brand. The case studies below are first-hand write-ups of shipped work, each covering the problem, the decisions and the outcome.

## Case studies

- [Comeet — Redesigning the hiring workspace](https://danitesler.com/work/comeet/): An applicant tracking system where recruiters and hiring managers run positions together. I redesigned its layout and candidate profile, brought sourcing into the product, and built the component library behind them. (Product designer, Jun 2021 – Sep 2023)
- [Oktopost — Publishing and advocacy, on one system](https://danitesler.com/work/oktopost/): Oktopost helps B2B teams publish content and turn employees into advocates. I realigned the Lobster system, redesigned the board with gamification and branding, and rebuilt publishing with a new editor and AI. (Product designer, 2023 – present)
- [Scalez — Expert advice, one conversation away](https://danitesler.com/work/scalez/): Scalez builds marketplaces where an AI agent interviews clients and human experts supply the answers. I designed how Scalez explains that idea — and Savvy, the styling marketplace that proved it, from its websites to its app for clients and stylists. (Product designer, Jan 2020 – Jun 2021)
- [SMSEdge — Rebuilding campaign creation](https://danitesler.com/work/smsedge/): New clients of this bulk SMS platform were slow to adopt its campaign builder. I rebuilt it around guided, step-by-step flows. (Sole product designer)
- [Dojohome — A path to homeownership](https://danitesler.com/work/dojohome/): A rent-to-own platform where members move in with a small down payment and buy equity over time. I designed the MVP end to end, plus its brand and illustrations. (Product & brand designer)

## Pages

- [Home](https://danitesler.com/): case studies, side projects, services and a LinkedIn contact.
- [Case studies](https://danitesler.com/work/): index of all 5 case studies with role, years and scope.
- [My Projects](https://danitesler.com/projects/): every free Figma resource and open-source plugin, with links to each listing.

## Services

- **Research & Validation:** Interviews, usability tests and data that show what people need, then prove a design works before it ships. Deliverables: User interviews, Usability tests, A/B tests.
- **Product Design & Prototyping:** Flows, interfaces and clickable or coded prototypes, from a 0→1 idea to B2B SaaS screens engineers can ship. Deliverables: User flows, UI design, Prototypes.
- **AI & Agent Experiences:** Chat and agent features people trust: clear prompts, visible progress, human approval and graceful failure. Deliverables: Chat UX, Agent flows, Approval states.
- **Design Systems:** Tokens, components and guidelines that keep a growing product consistent and let teams move faster. Deliverables: Tokens, Components, Guidelines.
- **Brand & Visual Identity:** Logos, color, type and illustration that give a product a recognizable face, with guidelines that keep it consistent. Deliverables: Logo, Visual language, Brand guidelines.
- **Marketing Design:** Campaign visuals and brand templates, with AI automation that turns one design into every size and channel. Deliverables: Brand templates, AI pipelines, Resizing.

## My projects

- [UI Design Shots](https://dribbble.com/danitesler): Dashboards, landing pages, motion and gaming concepts shared on Dribbble since 2017.
- [Figma Templates](https://www.figma.com/@danitesler): Free UI kits, icon packs, charts and website sections, duplicated into Figma files worldwide.
- [Playnite Extensions](https://github.com/danitesler): Open-source plugins and extensions that add small, useful features to the apps people use every day.

## Expertise

- **Process:** AI Design, UI Design, UX Writing, Design Systems, Prototyping, Agentic Flows, Vibe Coding
- **Research:** Usability Testing, Interviews, Competitive Analysis, Information Architecture
- **Tools:** Figma, Cursor

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/danitesler/)
- [Dribbble](https://dribbble.com/danitesler)
- [Figma community](https://www.figma.com/@danitesler)
- [GitHub](https://github.com/danitesler)

## Optional

- [Full case-study text](https://danitesler.com/llms-full.txt): every case study as Markdown, in one file.
- [RSS feed](https://danitesler.com/rss.xml)