Research & Validation
Interviews, usability tests and data that show what people need, then prove a design works before it ships.
Selected case studies in product design, systems, and UX strategy.
Rebuilt the Lobster design system, post editor and AI Assistant, and added gamification to the Advocacy Board.
Unified the component library, redesigned the candidate pipeline and profile, and added lead outreach.
Designed the marketing site and Savvy, an AI styling marketplace.
Redesigned the dashboard, onboarding and campaign builder, and built the design system.
Designed a rent-to-own marketplace with map search, an equity slider and a UI kit.
Dashboards, landing pages, motion and games since 2017.
See more workCustom tools for design, coding, and gaming communities.
I help startups turn complex ideas into clear, scalable products, from early MVPs to mature platforms. I work on design strategy, user flows and interfaces that stay simple without losing depth.
I started out modding Warcraft and StarCraft, which is where I learned to iterate with a team. I still work that way on product design, design systems and UX consulting.
Six ways I help teams ship. Pick one or bundle them.
Interviews, usability tests and data that show what people need, then prove a design works before it ships.
Flows, interfaces and clickable or coded prototypes, from a 0→1 idea to B2B SaaS screens engineers can ship.
Chat and agent features people trust: clear prompts, visible progress, human approval and graceful failure.
Tokens, components and guidelines, so a growing product stays consistent and teams move faster.
Logo, color, type and illustration, plus the guidelines that keep them consistent.
Campaign visuals and brand templates, with AI automation that turns one design into every size and channel.
Tell me what you're working on.
Dani Tesler
AI Product Designer