Short answers about who I am, how I work, the products I designed and the free resources I make.
01
Dani Tesler is an AI product designer for B2B SaaS, marketplaces and 0→1 products. The work runs from early MVPs to mature platforms: design strategy, user flows, interfaces, design systems and brand. Dani has been a product designer at Oktopost since 2023, and before that designed for Comeet, Scalez, SMSEdge and Dojohome.
Dani Tesler has been a product designer at Oktopost, a B2B social media and employee advocacy platform, since 2023. Projects there include the Lobster design system, the Advocacy Board redesign, gamification, the post editor rebuild, branding and AI writing features.
Oktopost (2023 to now, B2B social media and employee advocacy), Comeet (2021 to 2023, a collaborative applicant tracking system), Scalez (2020 to 2021, conversational AI marketplaces and the Savvy styling app), SMSEdge (2019 to 2021, an SMS marketing platform, as the sole product designer) and Dojohome (2019, a rent-to-own real estate platform, as product and brand designer).
Dani has designed shipped products since 2019, across five companies, and has shared UI work on Dribbble since 2017. Dani started out modding Warcraft and StarCraft, which is where the habit of iterating with a team began.
02
Six services, alone or bundled: Research & Validation (User interviews, Usability tests and A/B tests); Product Design & Prototyping (User flows, UI design and Prototypes); AI & Agent Experiences (Chat UX, Agent flows and Approval states); Design Systems (Tokens, Components and Guidelines); Brand & Visual Identity (Logo, Visual language and Brand guidelines); Marketing Design (Brand templates, AI pipelines and Resizing).
Mostly B2B SaaS: publishing and employee advocacy (Oktopost), recruiting and applicant tracking (Comeet) and SMS marketing (SMSEdge). Also two-sided marketplaces (Scalez and its Savvy styling app) and 0→1 consumer products (Dojohome, a rent-to-own home platform). What they share is complex workflows that need to feel simple.
Yes. At Dojohome, Dani designed the whole MVP with the founders: research, flows, UI, brand and illustrations. At SMSEdge, Dani was the sole product designer working with the CEO and CTO on research, the product, the website, the brand and motion. At Oktopost and Comeet, Dani takes features from research and flows to final specs and design QA.
Send a message on LinkedIn with the short version of your project or question. Screenshots are welcome for design advice.
03
Two things. First, design AI features people trust: chat and agent flows with clear prompts, visible progress, human approval and graceful failure. Second, use AI inside the design process to explore more options, prototype in code and automate repetitive production work, while human judgment decides what ships.
At Oktopost, Dani designed AI that sits beside the draft in the post editor and turns one rough idea into three options, instead of only rewriting text the user already wrote. At Scalez, Dani designed a conversational AI marketplace where AI interviews clients for human experts, and its first use case, Savvy, where a chat game replaced a styling questionnaire.
Dani feeds context (personas, constraints, brand guidelines) into AI tools, generates layout and UI variations, combines the strongest parts and polishes by hand where AI falls short on spacing, type and rhythm. Dani also vibe codes working prototypes in Cursor and Claude Code, and sets up agent pipelines that resize and format assets with a quality check at each stage.
Figma for design and prototyping, Cursor and Claude Code for AI-assisted design and code, Remotion for programmatic video, and Jira for delivery. Earlier work also used Photoshop, Illustrator, After Effects and Premiere Pro, and Ant Design and Bootstrap 4 as component foundations.
Yes, three. At Oktopost, Dani realigned the Lobster design system with layered tokens that separate a brandable accent from fixed status colors, so any customer brand color works. At Comeet, Dani started with one documented component library that every later redesign shared. At SMSEdge, Dani built one UI library within Bootstrap 4’s limits so every screen looked the same.
Yes: user interviews, usability tests with 5 to 8 participants, A/B tests, competitive analysis, card sorting and tree testing for information architecture. Findings are ranked by impact and effort, so the output is a roadmap.
04
Six projects on one system: realigning the Lobster design system (55% fewer UI QA regressions), redesigning the Advocacy Board and 9-action points gamification (lifting monthly active advocates from 23% to 32% and suggestions 3.4x), shipping self-serve board branding (70%+ enterprise adoption), rebuilding the post editor with floating calendar modes (cutting scheduling time by 47%), and adding a 3-angle AI drafting assistant (lifting AI usage from 12% to 33%).
Consolidated 94 UI elements into a 39-component library (64% fewer UI QA bugs), redesigned the position page and 4-mode layout so profiles open beside the candidate list (42% faster candidate triage), split the 3,800px candidate profile into three zones with a collapsible workflow card (70% less scrolling), and added a Leads tab with 3-step outreach sequences (lifting prospect reply rates from 11% to 28%).
The visual direction and website for Scalez, explaining its 3-party AI-to-expert model in 4 illustrated steps (lifting first-scroll comprehension from under 30% to 90%). Also the design system, two marketing sites (lifting client quiz starts from 1.8% to 11.4%), gamified client app (lifting profile completion from 32% to 78%) and mobile stylist workspace (cutting styling time from 45 minutes to 6 minutes per look) for Savvy, its personal styling marketplace.
As sole product designer, Dani replaced a branching single-screen campaign builder (2:53 setup time, 38 error traps, 46% error rate) with a 5-step wizard that cut setup time by 70% to 0:52 and reduced the error rate to 8%. Dani also added a 6-step onboarding checklist (+62% first-campaign activation), unified 15+ screens on a Bootstrap 4 UI kit, built a multi-page WordPress site (+38% self-serve sign-ups) and created the brand identity and promo video.
A 34-screen desktop and 12-screen mobile MVP, brand identity and 25-component UI kit for a rent-to-own real estate marketplace: removed step-1 registration walls so visitors reach property equity math in 2 clicks (80% test apply rate), added a 1-click header switch separating buyers and sellers, built a live 3%–20% down-payment slider on the property price card, and cut seller listing from 25+ fields (~20 minutes) to a 9-field, 2-step flow (<4 minutes).
05
ChartJS Components, 1000+ Website Sections, Skware Icon Pack, Empty State Designer, React Foundation and Marketing Annotations Kit. Together they have about 200k downloads on Figma Community as of September 2026.
A free Figma kit of bar, line, pie, doughnut and radar charts designed to match Chart.js, so mockups look like what developers will build. It is Dani’s most downloaded resource, with 86.8k downloads on Figma Community as of September 2026.
A collection of headers, footers, heroes, pricing, testimonial, blog, team, call-to-action and log-in sections for desktop and mobile, published as 11 files on Figma Community (64.8k downloads combined as of September 2026) and as one bundle on Gumroad.
100 pixel-art icons drawn at 24px for interfaces that want a retro touch, available on Figma Community, GitHub and Gumroad (14.7k Figma downloads as of September 2026).
Open-source add-ons and themes for the Playnite game library manager. Add-ons: Autogrid (keeps the library grid at a set column count as the window resizes), GameHoverDetails (shows play time, last played and other details when you hover a game), AutoStatus (moves stale Playing games to On Hold and sets a game back to Playing when you start it) and RandomTheme (picks a random Playnite theme on every launch, for Desktop and Fullscreen). Themes: Calling Card, Holotape, Launchpad, Questlog, Cold Seat, Uplink, Hearthside, Payload, Attache, Medallion, Night City, Blacklist, Dropzone, Cordon, Overworld, Biome, Tumbleweed, Libertalia, Codex, Clutch, Ace, Mann Co, Ancient, Shade, Chakram, Materia, Primo, Fluence and Ayywi. They have about 4.2k downloads on GitHub as of September 2026; download them from the repository’s Releases page.
On Dribbble, where Dani has shared dashboards, landing pages, motion and gaming concepts since 2017 (373k views as of September 2026).
Tell me what you're working on.
Dani Tesler
AI Product Designer
