Long-form write-ups of the product design work behind five companies: the problem, the decisions and what shipped. Free Figma resources and plugins I've published live under Builds.
B2B social media management
Oktopost helps B2B teams publish social content and run employee advocacy programs. I realigned the Lobster design system, redesigned the Advocacy Board with points gamification and custom branding, and rebuilt the post editor and AI Assistant.
Collaborative recruiting software
Comeet is an applicant tracking system where recruiters and hiring managers run positions together. I unified the component library, redesigned the position layout and candidate profile, and built native lead sourcing and outreach.
Conversational AI marketplaces
Scalez builds marketplaces where an AI agent interviews clients so human experts can deliver advice fast. I designed the Scalez site and Savvy, its personal styling marketplace: marketing websites I built in Webflow, a gamified client app (32% to 78% profile completion) and a stylist app (45 min to 6 min per look).
SMS marketing
New advertisers on SMSEdge often dropped off before their first send. I redesigned the dashboard, onboarding and campaign builder into a 5-step wizard (cutting setup time by 70% to 52s and errors from 46% to 8%), and built the marketing website, brand identity and promo video.
Rent-to-own real estate
Dojohome lets homebuyers move in with a 3% equity deposit (instead of a bank’s 20%) and buy more shares over time. I audited competitors, designed the desktop and mobile web MVP with open map search, a live 3%–20% equity slider and a 2-step listing wizard, and built the brand and UI kit.
Tell me what you're working on.
Dani Tesler
AI Product Designer
